Model release and copyright

If an an agency,company or brand wants to use an image that allready exist for their advert,magazine etc they will need to payy the person who took the picture a fee called copyright. Model releases are crucial throught the whole world,especially when a phtograph or image of a reognisable person e.g. celebrity, of any age, is used in advertising. Even if the face of the erson is not vsble but the person is capable of being identified because of things like markings or if a celebrity has a special tatoo everyone knows. A silhouette of a person if it can be identified from its location People in crowd shits, if that person iss considered to be the focus of the shot e.g. the person advertising something e.g. fizzy drink etc. The product being advertised is immaterial.Whether its makeup,perfume,banking,health care or product ackaging, a release is required from the person who will obviosuly appear to endorse the product. Models under the age of 16 will require a prent or legal guardian's signature.(and need to fill out a model release form). If say a family go and have a photshoot e.g. at hannah cousens they are shown the pictures on the computer with the companys water mark on the image which hinders the quality of the image and to get rid of the water mark the customer will need to pay them to take it off.

Midnight advert

Primary and secondary research definition

Primary research: collecting data by talking directly to people about their opinions or about what they know.(brand new) Secondary research= collecting data by reading what other people have written or published becauee they are experts in their field.

How my advert fits all the CAP codes used by the ASA

My advert, fits all the CAPcodes used by the ASA because my advert does not mislead the consumer in anyway the roses are an indication of the scent of my perfume which will be rosesand not another completely different smell. Additionally, the picture of the 

perfume bottle on the advert has not been changed in any way to mislead the buyer it will look exactly how it looks on the advert when they purchase it e.g. it wont be different colour or shape. Additionally, the price is on the advert in a reasonable size text which will not mislead the reader and also the + vat is their so the consumer knows their will be additional charges on top of the £34, so they no in advance that their will be extra charges and also this shows how my advert doesn’t mislead people with hiding that there are hidden charges.

Evaluation from feedback from my questionaire on my perfume advert

Analysis of target audience feedback from my questionnaire on my perfume advert

The questions that were asked in my questionnaire and my analysis of the feedback from them:

Do you like how my perfume advert is set out?

The majority said they liked how my advert was set out they particularly liked how the product name was horizontal on my advert. They said it was unique and really made the product name stand out. Furthermore, they also liked how I had roses as my border. This   really made my advert stand out and gave the consumer an automatic idea on what my perfume scent was (roses). However, some people’s feedback was that they would like the whole of the border to be roses not just four images of roses one in each corner. They feel it would really make my perfume and advert stand out so I will take this onboard if I improve my advert in the future.

Do you like the colour scheme of the advert?

The feedback I received for this was that a large amount of my target audience really liked the colour choices. They liked how the colour scheme used unconventional colours (dark colours usually bright colours) but they thought it really worked with the black background, purple Bottle, red and white roses. They all thought, it fitted with my theme for my perfume, which was nigh time because these colours are associated with night-time. The only thing some people would like to add was maybe the purple of the bottle could be intertwined with the background, because the only time in the advert where they see purple is the bottle so maybe add more purple next time to link the advert more with the bottle.

What is your favourite feature of my perfume advert and why?

Feedback: The majority of people said, that they liked the moon in the background because they thought it was unique and really different; and also that it really made the perfume stand out and grab their attention. Lastly, they also they liked how the product was in the centre of the advert and quite big they thought it was the best way to really show of the perfume and really make an impact.

Do you like the text and colour   used for the brand name and product name in my advert?

Nearly, everyone liked the font of my   advert because they liked how sophisticated it was and also they thought it was quite gothic the style which links with my perfume because Gothic things are usually associated with nighttime. Additionally, the majority liked the white as my text colour they thought it complimented the black background however some people suggested that some could be one and some could be purple to intertwine the colour of the perfume bottle more with the advert.

Do you like the images in the advert?

A large majority, liked the variety of images in my advert and how they all where linked in some way to the perfume e.g. the moon was linked to night-time and the roses was linked to the scent. Furthermore, they liked how my images really made my perfume stand out and how they thought images really made my advert look professional and eye catching and without them the bottle by itself would be a bit boring.

Would this advert make you want to buy the perfume? And why?

Feedback

The majority of my target audience said my advert would make them want to buy the perfume the comments on why is that they liked the colour contrast between the purple bottle the red roses and the black background they liked how the colours all represented night time which is the main theme of my perfume. Additionally, they liked how the text was horizontal and either side of the perfume bottle they thought it really exenterated the perfume and make it really grab their attention also the moon behind the perfume really made it stand out and really look appealing making them want to buy it.

So overall, my final advert received mainly positive feedback showing my advert was successful and the constructive criticism I can use to improve my advert to make it even better if I decide to improve it in the future.

What techical skills I have gained

The technical skills I have gained is how to use the magic wand tool on Photoshop as before I did not know how to use it so now I have this technical skill which I can use it further projects in the future. Also, I learnt that if you hold down the type tool it comes up with different angles you can have your text I used the horizontal type tall for my product name which was much easier than having to rotate the text it saved a lot of time and I will be using this tool again in the future. Lastly, I have learnt how to upload an image form my camera to Photoshop which I didn’t know how to do before so in further projects if I need to upload an image form my camera to Photoshop I will know what to do.

Two challenges i have overcome whilst constructing my perfume advert

The first challenge, I had to overcome whilst making my perfume advert was I had to learn how to use the magic wand tool because in my magazine advert I did not use this tool so I practiced using the tool on other images to build my confidence up I found it difficult at first but after being taught and having practise could se the magic tool on my perfume bottle and the moon which I wanted in my advert. The second challenge,I overcame whilst making my perfume advert was making my border of roses the same size because with Photoshop you have to copy and paste each image from the other file and then shrink it to the size you want it to be the thing which fazed me was that after I got the image to the perfect size I wanted I couldn’t copy and paste it so each time I had to copy the big rose image and tr to get it to the same size as all the other roses in the order to do this I put the big image on the top of the image which had the perfect size and used it as a frame to shrink my rose to early the exact size of the rose which had already my shrunk to the size I wanted I used this method so my rose border was consistent.

Task 6 ( do I feel that my prodcut is suitable for my target audience)

I feel, my perfume and perfume advert is suitable for my target audience because the dark colours of my advert and the roses gives it a grown up sophisticated look because my target audience is for young adults. Furthermore, the script writing Is mature but at the same time quirky and young which my target audience will like it because they don’t want it to be to old. Additionally, my perfume bottle is elegant but still has a hint of youngness about it with the butterfly on the top however because of the sophisticated colour it doesn’t make it to childish so would appeal to my target audience. So overall, I feel my advert and product is suitable for my target audience.

Task 5 (how has technology helped me turn my advert into a real design)

Technology, has helped me turn my perfume advert design into a real advert because I have used high-end software (Photoshop) to help me construct a professional perfume advert and by having the right tools and specialist equipment e.g. magic wand, arrange of colours and a huge variety of text types it has brought my design idea to life and really made it into a real high end advert which is all down to the tools available on Photoshop. Additionally, my digital camera I used to take a picture of the perfume bottle which I uploaded to Photoshop so the camera helped me take a crisp high definition picture of my bottle which really exenterated the perfume bottle and looked much better than if I just drawn the bottle of perfume which would most probably look scruffy and not give a true reflection of  what the perfume bottle is like.  

Justification for extra changes and how my finish product compares to my design idea

The only things I had to change from what I said I was going to use in my final advert was the font name for my product which they liked which was called calibri (body) had to be changed to (Brush Script MT) because the font I originally waned to use was not available on Photoshop. Furthermore, another change I have made was the font for my company name (brand name which was meant to be impact however when used the font it didn’t go with my advert and i felt that brush script MT really sited it and I thought by them both having the same font it made my advert professional and the product name till stood out because it was in bigger text. Lastly, the layout that the audience preferred had a single rose as its border however when I was searching on google images for roses came across an image which had white roses and then a red rose in the middle I preferred this one because I liked the contrast in colour and it also represented my perfume on the idea on individuality that the red rose stood out against the white roses and was different so I felt that that image was a better picture to have in my advert than the single rose lastly, the perfume bottle I was orginally going to use which was going to have glass paint work on it i choose to advertise my perfume in a diffrent bottle from my orginal idea i changed it to be a purple elegant bottle because i feel purple reminds people of night time and the lid will be a butterdly which i feel represents my perfume more beause every butterfly looks diffrent  so their all unique this intertwines with my perfume because the my  perfume  main aim is to be unique; so  that is my justification on the additional changes I made to my final advert.


So overall,my perfume advert is quite similar to my design idea it has the same ayout as the design idea had and the same theme e.g. roses and the background colour is the same the only things diffrent to my design idea is listed above but overall the improvments have made my adert overall much better compared to my orginal design idea.

1st slide of my fonts + justificatiuon

Audience feedback on tasks 6-9 from my questionnaire given to my target audience + what I have learned from it

Audience feedback on tasks 6-9 from my questionnaire given to my target audience + what I have learned from it Feedback on task 6 from my questionnaire For task six, I created three possible block designs for my perfume advert when I created my questionnaire I took a screen shot of each design and put the justification underneath to show the person answering my questionnaire why I created each block design also I provided a few lines underneath to get their feedback on why they choose that particular block design but not the others two block designs. The majority preferred block design two they said they liked its quirky and original colour scheme they thought the black and red would really compliment my perfume originality and how the image of the rose really set the theme of my perfume and what it was about and also gave a clue on what my perfume would smell like (e.g. of roses). Additionally, they liked the perfume being in the centre of the advert because they feel it will make the perfume really stand out at make a really stick in peoples mind. Lastly, they liked having the product name down the sides they fell it’s a effective way to make my product name stand out and be one of the first thing people will look out also by it being vertical the customer will have to take time to read the name making it stick in their minds than just having it horizontally making it easier to read and not sticking in the customers minds; the reasons, they didn’t choose the other two designs was because they thought my last design was a bit crowdie and that design one didn’t really represent the theme of my perfume as well as design two. However, a small majority did pick design one the main reason was because they liked the idea of the moon so I’m going to use the moon idea by putting it as my backdrop for my perfume on design two. Additionally, some people choose block design three mainly because they liked having my perfume bottle as the border because they thought it really made my perfume stand out. Feedback on task 7 from my questionnaire In the questionnaire I listed the possible brand names and why I choose them; the majority said they preferred the name superi because they liked the uniqueness and how it was in another language and they liked the meaning behind it and thought it would stand out in the perfume market and give my perfume an edge they thought the other names e.g. fragile, purple etc were a bit boring and simple and not really giving an impact. Furthermore, the next part of the questionnaire listed the five possible product names for my perfume and the reasons behind the names; the majority, preferred the name midnight passion because they like the uniqueness of the name and how it symbolises night time and going out and with the mention of romance too which they found complimented each other and the perfume again they thought the other product names e.g. star, unique etc were good but didn’t sum up the perfume as good as midnight passion did . Overall, what I have learnt from the feedback on both the questions is crucial in the success of my perfume advert and I will now use the brand name superi and the product name midnight passion in my advert. Feedback on task 8 from my questionnaire For this task I had to present five possible fonts for my brand name and product name. Firstly, when I showed them the possible font for my brand name the majority liked the impact font because they like the simplicity of the font and how it stands out because they feel the perfume name is the most important thing that should stand out so they feel this isn’t to in your face also they thought the other font were to fancy and to complex just for a brand name. Additionally, the next question listed the five possible fonts to go with my product name the majority preferred the font calibri (body) they liked how its was gothic and night timey like my perfume and they liked the script typed writing making it sophisticated and they also thought the boldness of the font made the product name stand out they did like the other fonts but they said this one stood out from the rest. Overall what I have learned is that my target audience like fonts that stand out and that link to my perfume so I will use the font calibri (body) as my font for my product name. Feedback on task 9 from my questionnaire Overall conclusion Overall, this information from analysing my questionnaire I can use to help me with my final decisions on what choices I should make when constructing my advert on Photoshop because I now no which types of things I need to include to appeal to my target audience.

Block design ideas for my perfume advert

Block Design Ideas for My Perfume Advert

Possible fonts for my product and brand names

Five Possible Fonts

Analysis of three adverts similar to my product

Target audience profile for my perfume

Target Profile Perfume

5 possible names for my brand and product + justification

5 brand names Superi - I think this brand name would be suitable because which it is a Latin word for heaven and we want are company to be unique and mysterious like are perfume. Fragile-This man would be suitable as well due to my perfume is a glass bottle and looks fragile so this name would suit are brand perfectly. Purple -This would be suitable as well due to my perfume bottle will be purple so this name will have a link to my perfume. Crystal-This would be a suitable brand name due to the word crystal is link to fortune, power, luxury and this is what I want my perfume to symbolize. Midnight- This would be a suitable brand name because my perfumes whole theme is nighttime so it would compliment my perfume well. The brand name, I am going to use superbi because its unique just like my perfume and also it is really different. Furthermore it will make people interested in my perfume due to the unusual brand name. 5 possible names for my product Midnight passion-because it sums up what my perfume is about nighttime being seductive and being young. Twilight-Because my perfume is for going out at night to parties and this name sums it up. Star- This would be a sutiable name for my product because when people think of stars they think of nighttime which is the theme of my perfume and also they also think of stars being bright and that they stand out and my perfume is all about standing out. New moon- New moon is a suitable name for my product because new moon symbolizes nighttime and also the ‘new’ in the name represents the newness of my perfume. Unique- This is a apropriate name due to it sums up the sole foundation of my perfume.

Analysisa of my Block designs for my shoe Advert (powerpoint further on in my blog called Advetisemnt block designs but they are for my shoe advert not my perfume advert)

Analysis of block designs Overall my block designs are different in there own way like design 1 I like the border idea due to it would make the magazine stand out and also I like how the secondary features are in columns at the side so they much neater than them scattered all over. However the negatives, is having the masthead at the top is not very unique and wouldn’t make my magazine have an edge. Design 2-I like the idea of having the main image cover the whole cover this would grab people’s attention then just having it at the side. Furthermore, I like the idea of a collage of pictures to show everyone what is featured in the whole magazine than just a main image. However, the negatives is having the masthead across the magazine I wanted to experiment and make it different as I stated in design one however this position of my masthead is that It will get in the way of my main image and would make my magazine look messy which I don’t want. Design 3-The positives of this design is that I like how the main image and columns are side by side making it look more organised I like the idea of having pictures behind one of the secondary features at the bottom due to many magazines don’t really make one secondary feature an importance and usually have the secondary features all crammed at the side subsequently by making the secondary features stand out it will give it a competitive edge. However, by having one of the secondary features at the bottom it could get people confused on which one is the main headline and the main headline would be in the columns so maybe I may rearrange the two of them to aluminates this confusion. Design 4-This is my least favourite design due to everything is cramped on the page not giving the expensive look I wanted due to the main image is at an angle overlapping my masthead making it look scruffy and the secondary features are all crammed at the bottom. However, im glad I experimented and my favourite bit of this design is having the masthead at the side due to it gives it an edge and makes it stand out. Design 5-Overall this is my favourite design due to I love how the title (masthead) is the border of the magazine making it really stand out and the repartition of the name will get stuck in peoples head. I like the main image story having its own section at the bottom and the secondary features and the side to show the distinguish difference between them. However the only downfall is the barcode is at the side and is pretty big however to amend this problem I will try and make it smaller.

The Advertising Standards Authority

The Advertising Standards Authority role is to "regulate the content of advertisements, sales promotions and direct marketing in the UK" by investigating "complaints made about ads, sales promotions or direct marketing", (e.g. if a company claims on an advert that their product does something e.g. a foundation claims to give the user flawless skin subsequently influencing the consumer to buy the product and then not producing the effects it said it would e.g. flawless skin due to the model will usually have been airbrushed) deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" (such as documented evidence that when the product was tested it gave the person being tested o flawless skin)and that "no marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise".

Unit 2D1 DISTINCTION level Sample client advertising proposal

BTEC Creative Media Production

Unit 2 Communication for Creative Media Production

Distinction grade task:

On the reverse of this page is a genuine advice sheet taken from a website that is intended to show students how to write a client proposal report.

For whatever reason, it is quite poorly written.

You need to re-write any parts of the proposal that you think need revision to make it read clearly in formal English.
You may also alter the layout if you think it could be improved but the overall impression must remain formal.







To the head of advertisement co-ordination
Advertisement Coordi-Head
Lucy Cosmetics Ltd
Proposal submitted on: 9th January 2011
The proposal will be presented by Mac Schaffer

To whom it may concern
This is a Client advertising proposal for the new range of Lucy Herbal Skin Product
This proposal will be presented to all our existing and prospective clients proposing an advertisement plan for marketing regulation of our new range of products.
This newline of “Lucy Herbal Skin Product” has evolved from extensive research on corrective, curative and potential healing properties of various herbs. Oils and extracts are useful for both skin and hair. Recently these products were approved by the international dermatology standard, UK.
They have certified that the product is extensively useful for rejuvenating the skin and hair cells and our products will help in nourishing from inside..

Advertisement Plan:
• We have planned to promote this new range of product through world renowned beauty magazines and newspaper
•We plan to hold promotional events at various places a few days before the release of our new range of products in order to promote the product amongst a large number of people.

•Advertisement process can be regulated through various television channels as well.
Total cost estimated for advertisement budget: $24600 approximately
Advertising will commence from: 26th January 2011
Product released date: 1st February 2011
Last date of proposal acceptance: 18th January 2011

Thank you for your time

Unit 2 Merit Letter correction exercise

BTEC Creative Media Production

Unit 2 Communication for Creative Media Production

Merit grade task:

On the reverse of this page is a genuine sample letter taken from a website that is intended to show students how to write a proposal letter to clients.

For whatever reason, it is very badly written.

You need to re-write any parts of the letter that you think need revision to make it read clearly in formal English.










Sample Advertising Proposal Letter
To
Ryan Andrews
PRO, Date: 6th June 2011
Centric Advertisement Co.
Subject: Advertising proposal for anticipated upcoming release of our ‘X-men cosmetic product exclusively for men
Dear Mr Andrews,
We would like to present before you advertising proposal for the anticipated release of the cosmetic product “X-men” which is exclusively for men. We have always contributed significantly to the world’s cosmetic industry and developed various effective products for women up until now. For the first time we are releasing the much anticipated new range of luxury cosmetic products exclusively for men.
We strongly believe that these products which are built with high technology and luxury ingredients will suit the customer’s needs. Therefore, we want to advertise the product in various beauty magazines, television channels and newspapers too.
Budget and cost will be negotiable on your acceptance of our proposal. We look forward to your speedy reply regarding this matter.
Yours sincerely,
George Madrew
Ferine Cosmetics Ltd.




Sourced from sampleproposal.org

Unit 2D1 Pass level spellcheck

BTEC Creative Media Production

Unit 2 Communication for Creative Media Production

Pass grade task:

On the reverse of this page is a genuine advice sheet taken from an internet blog that is intended to show students how to present an advertising proposal to clients.

For whatever reason, it is very badly written.

You need to correct any parts of the text that you think need revision using both a spellchecker and your own knowledge of spelling.

How to write an advertising proposal

I'm no expert in advertising but my mentor in college is. Anyway, I'll just provide an overview of how an advertising proposal goes and I don't really want to go technical and stuff.

Now the thing is the client usually has no idea how advertising works. They go to the advertising agency for help but sometimes they don't acknowledge what the ad agency thinks is best for their product or service. They have expectations already and they don't realise that the ad agency has a better idea of how it should be done. It's alright though. The advertising agency doesn't just try to convince a target market to patronize a certain good or service, they also try to convince the client as well to give there advertising proposal the thumbs up. They have to come up with a presentation of how they visualise the campaign should be so that the client would think the same way and fund the campaign

Here is basically how the advertising proposal goes. This totally needs to be elaborated.

1. A study of the product: "What is it?"
A background study of the product is the foundation of a proposal. How are you supposed to advertise something you don't even know?

2. A study of the industry: "Where are we?"
It's not just about the product after all. It's also about how the product is together with all the other products out there. What is the current situation? What are its strengths and weaknesses? Where do you think are the good opportunities for the products? Who are considered as competition/threat?

3. "Why are we there?"
What were the previous steps taken that is why the product is like that? Where the steps any good?

4. "Where are we going?"
Define the objectives of the campaign; your vision. Who is your target market? How are you able to get a key response (it's basically the reaction you want the product to receive) from them? How do you reach out?

5. "Are we getting there?"
Is it even plausible? Of course it is. Why would you even make a campaign if you think it cannot be done? Present your visual aids. Do you think a TV commercial fits in the campaign? Come up with a storyboard. A print ad? Why don't you show them a rough draft ? Let the client know that with this campaign, the vision will be materialized. I mean, you already have the sketches and stuff, some magic done by the media department and your work will be awesome.

At panel, provide hard copies of your presentation. Be sure of what you are talking about. If you don't even understand what the hell you are discussing, how would the client (who can be dumbasses, really) get it?

Advertising proposal for midnight passion

Advertising proposal for midnight passion

Proposal: To the head of advertisement co-ordination of the house of fragrance LTD
Advertisement Coordi-Head
House of fragrance LTD
Submitted on: 9th January 2012
The proposal will be presented by Leonie Lynagh

To whom it may concern,

This is a Client advertising proposal for our company Superi first ever, upcoming one of kind fragrance called midnight passion. This proposal will be presented to all our existing and prospective clients proposing an advertisement plan for marketing regulation of our first ever fragrance. Furthermore we would like to advertise midnight passion in fashion/beauty magazines and bill boards, TVs and promotional events to try and get to our target audience as much as possible and to hopefully it will contribute to a high rise in sales and to introduce midnight passion into the market and make it a well know product. Furthermore, the advertising budget for my campaign to advertise midnight passion which is a one of a kind sensational women’s perfume is £100,000.
Our previous skin care products have been a massive success with woman all over the world and have also helped women achieve smooth skin and make them smell delicious due to are extensive range of different flavours e.g. strawberries, mango etc. All of these flavours and products have helped us develop the new fragrance which has been approved by the International Dermatology Standard, UK.
This new fragrance has evolved from our extensive research on testing different scents and market research which involved women between 18-30 years of age. Our primary research involved a focus group of women within our target audience asking for their ideas on the perfect scent and design. Recently, this product was approved by the International Dermatology Standard, UK.
The print advert we have in mind, is a seductive dark midnight setting to complement the theme of our perfume which has images of stars, moons and roses designed on the bottle.



Overview of the advertisement plan
•We have planned to promote this new range of product through world renowned beauty/fashion magazines and newspapers.

•We plan to hold promotional events at various places a few days before the release of our new range of products in order to promote the product amongst a large number of people, so people will become familiar with this product.

•Advertisement process can be regulated through various television channels so that the perfume can reach peoples’ televisions all over the world with the intention of making it a global success.

Task one

Task one
My chosen product, that I wish to advertise is going to be a perfume called midnight passion we chose this name because we wanted a seductive more sophisticated perfume for nights out. The company name is going to be called Superi which is a Latin word for heaven we did this because we wanted are company to be unique and mysterious like are perfume. Furthermore the perfume is going to be in a purple bottle it will have images of stars, moons and roses designed on the bottle using the matt paint technique, also the perfume will have a lavender scent to tie in with the purple theme the lavender will give a rich beautiful scent.

Perfume adverts similar to my product

Perfume Adverts Similar to My Product

advetisement blcok desgins

Three Shoe Ads Comparison Exercise

Second draft of printing methods

University of Cheshunt -Administration department

To: Mrs. A Liner Head if Administration

From: Leonie Lynagh
Date: Thursday 22nd February 2012

Report into printed materials for ‘Top Note’ award ceremony
I have been asked to research five printed products for this event: posters invitations for award winners and VIPs and program sheets for all guests. The requirements for each is listed below.

Requirements

Posters - Should be designed by an art student and reflect the creative nature of the award winners’ work.30 posters would be sufficient for the university site to put around the university to advertise the event.

Invitations-should have a high and expensive quality feel to them as this is the most important award the department gives each year. There will be 40 award winners and 25 VIP guests.
The program is only a running order and can be mass printed on A5 paper so it does not have to be high quality.300 should be enough to cover the largest number of guest expected meaning we will have to produce
A lot and spending the least amount of money.

Below I have listed the printing methods, I would use for each one after analyzing five types of printing method.

A high status invitation card for prizewinners and important guests-

The printing method I would use is letterpress. This is because it is used for special occasions, such as the art and music award ceremony. Furthermore it takes time (slow process) and precision and allot of effort and craftsmanship for each individual one unlike if it was offset litho which wouldn’t take long also for it to be high status the printing is very expensive around £320for what we ant and its also expensive due to the time and skill needed to make it look perfect and will cost around such as lining the letter press making the letters from melted silver metal and machinery (letterpress) and ink. Furthermore the end quality is of a high quality and would fit with the aim of a high status invitation. Lastly I would only need to make a few because not every one is a prizewinners or a special guest so due to it taking long could be a disadvantage however due to it only being a few it would hopefully not take to long and would look a higher quality than digital printing due to it digital printing doesn’t give crisp picture and doesn’t enhance the picture.


A running order sheet for everyone who attends-

The printing methods, I would use is offset litho because its efficient, cheap, and relatively easy this would tie in with my aim because we need a lot of invitations done very fast to get them out also you couldn’t use letterpress because it is very expensive and take a longer period of time to create and this is very cheap unlike the other printing methods. Furthermore why it may be cheap around £100 is because we don’t need may people to do it (work the machines) and doesn’t take much skill because the machines do most of the work and they can work 24/7 the process the machines do is the ink duct roller machine this delivers ink from the ink duct to the ink pyramid. Also Called the 'Ink Train’. The ductor roller, sometimes called a vibrator roller due to its rapid back and forth motion, transfers ink from the duct roller to the first distribution roller. It is never in contact with both rollers at the same time.
I will need to make around 100 or more due to all the parents who are coming; Making this a cheaper method which fits perfectly with the criteria.

An arty stylish poster for the event-

The method I would use for an arty stylish poster taken into account I would need a lot t put around the school u would use digital printing (computer printer) due to it can produce just the amount of posters we need around (500) for a reasonable price due to the process doesn’t need expensive metal printing plates meaning the price you have to pay is lowered and also because you could do the process at home without needing an expert it reduces the cost dramatically unlike letterpress which needs an expert to produce the product, the quality is in the middle due to sometimes printing can produce streaks over solid colour areas however the cheapness (£80) and the quickness outweighs the negatives.