The Advertising
Standards Authority role is to "regulate the content of advertisements,
sales promotions and direct marketing in the UK" by investigating
"complaints made about ads, sales promotions or direct marketing", (e.g.
if a company claims on an advert that their product does something e.g. a
foundation claims to give the user flawless skin subsequently influencing the
consumer to buy the product and then not producing the effects it said it would
e.g. flawless skin due to the model will usually have been airbrushed) deciding
whether such advertising complies with its advertising standards codes. These
codes stipulate that "before distributing or submitting a marketing
communication for publication, marketers must hold documentary evidence to
prove all claims, whether direct or implied, that are capable of objective
substantiation" (such as documented evidence that when the product was
tested it gave the person being tested o flawless skin)and that "no
marketing communication should mislead, or be likely to mislead, by inaccuracy,
ambiguity, exaggeration, omission or otherwise".
Thursday, 29 March 2012
Friday, 23 March 2012
Unit 2D1 DISTINCTION level Sample client advertising proposal
BTEC Creative Media Production
Unit 2 Communication for Creative Media Production
Distinction grade task:
On the reverse of this page is a genuine advice sheet taken from a website that is intended to show students how to write a client proposal report.
For whatever reason, it is quite poorly written.
You need to re-write any parts of the proposal that you think need revision to make it read clearly in formal English.
You may also alter the layout if you think it could be improved but the overall impression must remain formal.
To the head of advertisement co-ordination
Advertisement Coordi-Head
Lucy Cosmetics Ltd
Proposal submitted on: 9th January 2011
The proposal will be presented by Mac Schaffer
To whom it may concern
This is a Client advertising proposal for the new range of Lucy Herbal Skin Product
This proposal will be presented to all our existing and prospective clients proposing an advertisement plan for marketing regulation of our new range of products.
This newline of “Lucy Herbal Skin Product” has evolved from extensive research on corrective, curative and potential healing properties of various herbs. Oils and extracts are useful for both skin and hair. Recently these products were approved by the international dermatology standard, UK.
They have certified that the product is extensively useful for rejuvenating the skin and hair cells and our products will help in nourishing from inside..
Advertisement Plan:
• We have planned to promote this new range of product through world renowned beauty magazines and newspaper
•We plan to hold promotional events at various places a few days before the release of our new range of products in order to promote the product amongst a large number of people.
•Advertisement process can be regulated through various television channels as well.
Total cost estimated for advertisement budget: $24600 approximately
Advertising will commence from: 26th January 2011
Product released date: 1st February 2011
Last date of proposal acceptance: 18th January 2011
Thank you for your time
Unit 2 Communication for Creative Media Production
Distinction grade task:
On the reverse of this page is a genuine advice sheet taken from a website that is intended to show students how to write a client proposal report.
For whatever reason, it is quite poorly written.
You need to re-write any parts of the proposal that you think need revision to make it read clearly in formal English.
You may also alter the layout if you think it could be improved but the overall impression must remain formal.
To the head of advertisement co-ordination
Advertisement Coordi-Head
Lucy Cosmetics Ltd
Proposal submitted on: 9th January 2011
The proposal will be presented by Mac Schaffer
To whom it may concern
This is a Client advertising proposal for the new range of Lucy Herbal Skin Product
This proposal will be presented to all our existing and prospective clients proposing an advertisement plan for marketing regulation of our new range of products.
This newline of “Lucy Herbal Skin Product” has evolved from extensive research on corrective, curative and potential healing properties of various herbs. Oils and extracts are useful for both skin and hair. Recently these products were approved by the international dermatology standard, UK.
They have certified that the product is extensively useful for rejuvenating the skin and hair cells and our products will help in nourishing from inside..
Advertisement Plan:
• We have planned to promote this new range of product through world renowned beauty magazines and newspaper
•We plan to hold promotional events at various places a few days before the release of our new range of products in order to promote the product amongst a large number of people.
•Advertisement process can be regulated through various television channels as well.
Total cost estimated for advertisement budget: $24600 approximately
Advertising will commence from: 26th January 2011
Product released date: 1st February 2011
Last date of proposal acceptance: 18th January 2011
Thank you for your time
Unit 2 Merit Letter correction exercise
BTEC Creative Media Production
Unit 2 Communication for Creative Media Production
Merit grade task:
On the reverse of this page is a genuine sample letter taken from a website that is intended to show students how to write a proposal letter to clients.
For whatever reason, it is very badly written.
You need to re-write any parts of the letter that you think need revision to make it read clearly in formal English.
Sample Advertising Proposal Letter
To
Ryan Andrews
PRO, Date: 6th June 2011
Centric Advertisement Co.
Subject: Advertising proposal for anticipated upcoming release of our ‘X-men cosmetic product exclusively for men
Dear Mr Andrews,
We would like to present before you advertising proposal for the anticipated release of the cosmetic product “X-men” which is exclusively for men. We have always contributed significantly to the world’s cosmetic industry and developed various effective products for women up until now. For the first time we are releasing the much anticipated new range of luxury cosmetic products exclusively for men.
We strongly believe that these products which are built with high technology and luxury ingredients will suit the customer’s needs. Therefore, we want to advertise the product in various beauty magazines, television channels and newspapers too.
Budget and cost will be negotiable on your acceptance of our proposal. We look forward to your speedy reply regarding this matter.
Yours sincerely,
George Madrew
Ferine Cosmetics Ltd.
Sourced from sampleproposal.org
Unit 2 Communication for Creative Media Production
Merit grade task:
On the reverse of this page is a genuine sample letter taken from a website that is intended to show students how to write a proposal letter to clients.
For whatever reason, it is very badly written.
You need to re-write any parts of the letter that you think need revision to make it read clearly in formal English.
Sample Advertising Proposal Letter
To
Ryan Andrews
PRO, Date: 6th June 2011
Centric Advertisement Co.
Subject: Advertising proposal for anticipated upcoming release of our ‘X-men cosmetic product exclusively for men
Dear Mr Andrews,
We would like to present before you advertising proposal for the anticipated release of the cosmetic product “X-men” which is exclusively for men. We have always contributed significantly to the world’s cosmetic industry and developed various effective products for women up until now. For the first time we are releasing the much anticipated new range of luxury cosmetic products exclusively for men.
We strongly believe that these products which are built with high technology and luxury ingredients will suit the customer’s needs. Therefore, we want to advertise the product in various beauty magazines, television channels and newspapers too.
Budget and cost will be negotiable on your acceptance of our proposal. We look forward to your speedy reply regarding this matter.
Yours sincerely,
George Madrew
Ferine Cosmetics Ltd.
Sourced from sampleproposal.org
Unit 2D1 Pass level spellcheck
BTEC Creative Media Production
Unit 2 Communication for Creative Media Production
Pass grade task:
On the reverse of this page is a genuine advice sheet taken from an internet blog that is intended to show students how to present an advertising proposal to clients.
For whatever reason, it is very badly written.
You need to correct any parts of the text that you think need revision using both a spellchecker and your own knowledge of spelling.
How to write an advertising proposal
I'm no expert in advertising but my mentor in college is. Anyway, I'll just provide an overview of how an advertising proposal goes and I don't really want to go technical and stuff.
Now the thing is the client usually has no idea how advertising works. They go to the advertising agency for help but sometimes they don't acknowledge what the ad agency thinks is best for their product or service. They have expectations already and they don't realise that the ad agency has a better idea of how it should be done. It's alright though. The advertising agency doesn't just try to convince a target market to patronize a certain good or service, they also try to convince the client as well to give there advertising proposal the thumbs up. They have to come up with a presentation of how they visualise the campaign should be so that the client would think the same way and fund the campaign
Here is basically how the advertising proposal goes. This totally needs to be elaborated.
1. A study of the product: "What is it?"
A background study of the product is the foundation of a proposal. How are you supposed to advertise something you don't even know?
2. A study of the industry: "Where are we?"
It's not just about the product after all. It's also about how the product is together with all the other products out there. What is the current situation? What are its strengths and weaknesses? Where do you think are the good opportunities for the products? Who are considered as competition/threat?
3. "Why are we there?"
What were the previous steps taken that is why the product is like that? Where the steps any good?
4. "Where are we going?"
Define the objectives of the campaign; your vision. Who is your target market? How are you able to get a key response (it's basically the reaction you want the product to receive) from them? How do you reach out?
5. "Are we getting there?"
Is it even plausible? Of course it is. Why would you even make a campaign if you think it cannot be done? Present your visual aids. Do you think a TV commercial fits in the campaign? Come up with a storyboard. A print ad? Why don't you show them a rough draft ? Let the client know that with this campaign, the vision will be materialized. I mean, you already have the sketches and stuff, some magic done by the media department and your work will be awesome.
At panel, provide hard copies of your presentation. Be sure of what you are talking about. If you don't even understand what the hell you are discussing, how would the client (who can be dumbasses, really) get it?
Unit 2 Communication for Creative Media Production
Pass grade task:
On the reverse of this page is a genuine advice sheet taken from an internet blog that is intended to show students how to present an advertising proposal to clients.
For whatever reason, it is very badly written.
You need to correct any parts of the text that you think need revision using both a spellchecker and your own knowledge of spelling.
How to write an advertising proposal
I'm no expert in advertising but my mentor in college is. Anyway, I'll just provide an overview of how an advertising proposal goes and I don't really want to go technical and stuff.
Now the thing is the client usually has no idea how advertising works. They go to the advertising agency for help but sometimes they don't acknowledge what the ad agency thinks is best for their product or service. They have expectations already and they don't realise that the ad agency has a better idea of how it should be done. It's alright though. The advertising agency doesn't just try to convince a target market to patronize a certain good or service, they also try to convince the client as well to give there advertising proposal the thumbs up. They have to come up with a presentation of how they visualise the campaign should be so that the client would think the same way and fund the campaign
Here is basically how the advertising proposal goes. This totally needs to be elaborated.
1. A study of the product: "What is it?"
A background study of the product is the foundation of a proposal. How are you supposed to advertise something you don't even know?
2. A study of the industry: "Where are we?"
It's not just about the product after all. It's also about how the product is together with all the other products out there. What is the current situation? What are its strengths and weaknesses? Where do you think are the good opportunities for the products? Who are considered as competition/threat?
3. "Why are we there?"
What were the previous steps taken that is why the product is like that? Where the steps any good?
4. "Where are we going?"
Define the objectives of the campaign; your vision. Who is your target market? How are you able to get a key response (it's basically the reaction you want the product to receive) from them? How do you reach out?
5. "Are we getting there?"
Is it even plausible? Of course it is. Why would you even make a campaign if you think it cannot be done? Present your visual aids. Do you think a TV commercial fits in the campaign? Come up with a storyboard. A print ad? Why don't you show them a rough draft ? Let the client know that with this campaign, the vision will be materialized. I mean, you already have the sketches and stuff, some magic done by the media department and your work will be awesome.
At panel, provide hard copies of your presentation. Be sure of what you are talking about. If you don't even understand what the hell you are discussing, how would the client (who can be dumbasses, really) get it?
Advertising proposal for midnight passion
Advertising proposal for midnight passion
Proposal: To the head of advertisement co-ordination of the house of fragrance LTD
Advertisement Coordi-Head
House of fragrance LTD
Submitted on: 9th January 2012
The proposal will be presented by Leonie Lynagh
To whom it may concern,
This is a Client advertising proposal for our company Superi first ever, upcoming one of kind fragrance called midnight passion. This proposal will be presented to all our existing and prospective clients proposing an advertisement plan for marketing regulation of our first ever fragrance. Furthermore we would like to advertise midnight passion in fashion/beauty magazines and bill boards, TVs and promotional events to try and get to our target audience as much as possible and to hopefully it will contribute to a high rise in sales and to introduce midnight passion into the market and make it a well know product. Furthermore, the advertising budget for my campaign to advertise midnight passion which is a one of a kind sensational women’s perfume is £100,000.
Our previous skin care products have been a massive success with woman all over the world and have also helped women achieve smooth skin and make them smell delicious due to are extensive range of different flavours e.g. strawberries, mango etc. All of these flavours and products have helped us develop the new fragrance which has been approved by the International Dermatology Standard, UK.
This new fragrance has evolved from our extensive research on testing different scents and market research which involved women between 18-30 years of age. Our primary research involved a focus group of women within our target audience asking for their ideas on the perfect scent and design. Recently, this product was approved by the International Dermatology Standard, UK.
The print advert we have in mind, is a seductive dark midnight setting to complement the theme of our perfume which has images of stars, moons and roses designed on the bottle.
Overview of the advertisement plan
•We have planned to promote this new range of product through world renowned beauty/fashion magazines and newspapers.
•We plan to hold promotional events at various places a few days before the release of our new range of products in order to promote the product amongst a large number of people, so people will become familiar with this product.
•Advertisement process can be regulated through various television channels so that the perfume can reach peoples’ televisions all over the world with the intention of making it a global success.
Proposal: To the head of advertisement co-ordination of the house of fragrance LTD
Advertisement Coordi-Head
House of fragrance LTD
Submitted on: 9th January 2012
The proposal will be presented by Leonie Lynagh
To whom it may concern,
This is a Client advertising proposal for our company Superi first ever, upcoming one of kind fragrance called midnight passion. This proposal will be presented to all our existing and prospective clients proposing an advertisement plan for marketing regulation of our first ever fragrance. Furthermore we would like to advertise midnight passion in fashion/beauty magazines and bill boards, TVs and promotional events to try and get to our target audience as much as possible and to hopefully it will contribute to a high rise in sales and to introduce midnight passion into the market and make it a well know product. Furthermore, the advertising budget for my campaign to advertise midnight passion which is a one of a kind sensational women’s perfume is £100,000.
Our previous skin care products have been a massive success with woman all over the world and have also helped women achieve smooth skin and make them smell delicious due to are extensive range of different flavours e.g. strawberries, mango etc. All of these flavours and products have helped us develop the new fragrance which has been approved by the International Dermatology Standard, UK.
This new fragrance has evolved from our extensive research on testing different scents and market research which involved women between 18-30 years of age. Our primary research involved a focus group of women within our target audience asking for their ideas on the perfect scent and design. Recently, this product was approved by the International Dermatology Standard, UK.
The print advert we have in mind, is a seductive dark midnight setting to complement the theme of our perfume which has images of stars, moons and roses designed on the bottle.
Overview of the advertisement plan
•We have planned to promote this new range of product through world renowned beauty/fashion magazines and newspapers.
•We plan to hold promotional events at various places a few days before the release of our new range of products in order to promote the product amongst a large number of people, so people will become familiar with this product.
•Advertisement process can be regulated through various television channels so that the perfume can reach peoples’ televisions all over the world with the intention of making it a global success.
Task one
Task one
My chosen product, that I wish to advertise is going to be a perfume called midnight passion we chose this name because we wanted a seductive more sophisticated perfume for nights out. The company name is going to be called Superi which is a Latin word for heaven we did this because we wanted are company to be unique and mysterious like are perfume. Furthermore the perfume is going to be in a purple bottle it will have images of stars, moons and roses designed on the bottle using the matt paint technique, also the perfume will have a lavender scent to tie in with the purple theme the lavender will give a rich beautiful scent.
My chosen product, that I wish to advertise is going to be a perfume called midnight passion we chose this name because we wanted a seductive more sophisticated perfume for nights out. The company name is going to be called Superi which is a Latin word for heaven we did this because we wanted are company to be unique and mysterious like are perfume. Furthermore the perfume is going to be in a purple bottle it will have images of stars, moons and roses designed on the bottle using the matt paint technique, also the perfume will have a lavender scent to tie in with the purple theme the lavender will give a rich beautiful scent.
Thursday, 22 March 2012
Wednesday, 7 March 2012
Second draft of printing methods
University of Cheshunt -Administration department
To: Mrs. A Liner Head if Administration
From: Leonie Lynagh
Date: Thursday 22nd February 2012
Report into printed materials for ‘Top Note’ award ceremony
I have been asked to research five printed products for this event: posters invitations for award winners and VIPs and program sheets for all guests. The requirements for each is listed below.
Requirements
Posters - Should be designed by an art student and reflect the creative nature of the award winners’ work.30 posters would be sufficient for the university site to put around the university to advertise the event.
Invitations-should have a high and expensive quality feel to them as this is the most important award the department gives each year. There will be 40 award winners and 25 VIP guests.
The program is only a running order and can be mass printed on A5 paper so it does not have to be high quality.300 should be enough to cover the largest number of guest expected meaning we will have to produce
A lot and spending the least amount of money.
Below I have listed the printing methods, I would use for each one after analyzing five types of printing method.
A high status invitation card for prizewinners and important guests-
The printing method I would use is letterpress. This is because it is used for special occasions, such as the art and music award ceremony. Furthermore it takes time (slow process) and precision and allot of effort and craftsmanship for each individual one unlike if it was offset litho which wouldn’t take long also for it to be high status the printing is very expensive around £320for what we ant and its also expensive due to the time and skill needed to make it look perfect and will cost around such as lining the letter press making the letters from melted silver metal and machinery (letterpress) and ink. Furthermore the end quality is of a high quality and would fit with the aim of a high status invitation. Lastly I would only need to make a few because not every one is a prizewinners or a special guest so due to it taking long could be a disadvantage however due to it only being a few it would hopefully not take to long and would look a higher quality than digital printing due to it digital printing doesn’t give crisp picture and doesn’t enhance the picture.
A running order sheet for everyone who attends-
The printing methods, I would use is offset litho because its efficient, cheap, and relatively easy this would tie in with my aim because we need a lot of invitations done very fast to get them out also you couldn’t use letterpress because it is very expensive and take a longer period of time to create and this is very cheap unlike the other printing methods. Furthermore why it may be cheap around £100 is because we don’t need may people to do it (work the machines) and doesn’t take much skill because the machines do most of the work and they can work 24/7 the process the machines do is the ink duct roller machine this delivers ink from the ink duct to the ink pyramid. Also Called the 'Ink Train’. The ductor roller, sometimes called a vibrator roller due to its rapid back and forth motion, transfers ink from the duct roller to the first distribution roller. It is never in contact with both rollers at the same time.
I will need to make around 100 or more due to all the parents who are coming; Making this a cheaper method which fits perfectly with the criteria.
An arty stylish poster for the event-
The method I would use for an arty stylish poster taken into account I would need a lot t put around the school u would use digital printing (computer printer) due to it can produce just the amount of posters we need around (500) for a reasonable price due to the process doesn’t need expensive metal printing plates meaning the price you have to pay is lowered and also because you could do the process at home without needing an expert it reduces the cost dramatically unlike letterpress which needs an expert to produce the product, the quality is in the middle due to sometimes printing can produce streaks over solid colour areas however the cheapness (£80) and the quickness outweighs the negatives.
To: Mrs. A Liner Head if Administration
From: Leonie Lynagh
Date: Thursday 22nd February 2012
Report into printed materials for ‘Top Note’ award ceremony
I have been asked to research five printed products for this event: posters invitations for award winners and VIPs and program sheets for all guests. The requirements for each is listed below.
Requirements
Posters - Should be designed by an art student and reflect the creative nature of the award winners’ work.30 posters would be sufficient for the university site to put around the university to advertise the event.
Invitations-should have a high and expensive quality feel to them as this is the most important award the department gives each year. There will be 40 award winners and 25 VIP guests.
The program is only a running order and can be mass printed on A5 paper so it does not have to be high quality.300 should be enough to cover the largest number of guest expected meaning we will have to produce
A lot and spending the least amount of money.
Below I have listed the printing methods, I would use for each one after analyzing five types of printing method.
A high status invitation card for prizewinners and important guests-
The printing method I would use is letterpress. This is because it is used for special occasions, such as the art and music award ceremony. Furthermore it takes time (slow process) and precision and allot of effort and craftsmanship for each individual one unlike if it was offset litho which wouldn’t take long also for it to be high status the printing is very expensive around £320for what we ant and its also expensive due to the time and skill needed to make it look perfect and will cost around such as lining the letter press making the letters from melted silver metal and machinery (letterpress) and ink. Furthermore the end quality is of a high quality and would fit with the aim of a high status invitation. Lastly I would only need to make a few because not every one is a prizewinners or a special guest so due to it taking long could be a disadvantage however due to it only being a few it would hopefully not take to long and would look a higher quality than digital printing due to it digital printing doesn’t give crisp picture and doesn’t enhance the picture.
A running order sheet for everyone who attends-
The printing methods, I would use is offset litho because its efficient, cheap, and relatively easy this would tie in with my aim because we need a lot of invitations done very fast to get them out also you couldn’t use letterpress because it is very expensive and take a longer period of time to create and this is very cheap unlike the other printing methods. Furthermore why it may be cheap around £100 is because we don’t need may people to do it (work the machines) and doesn’t take much skill because the machines do most of the work and they can work 24/7 the process the machines do is the ink duct roller machine this delivers ink from the ink duct to the ink pyramid. Also Called the 'Ink Train’. The ductor roller, sometimes called a vibrator roller due to its rapid back and forth motion, transfers ink from the duct roller to the first distribution roller. It is never in contact with both rollers at the same time.
I will need to make around 100 or more due to all the parents who are coming; Making this a cheaper method which fits perfectly with the criteria.
An arty stylish poster for the event-
The method I would use for an arty stylish poster taken into account I would need a lot t put around the school u would use digital printing (computer printer) due to it can produce just the amount of posters we need around (500) for a reasonable price due to the process doesn’t need expensive metal printing plates meaning the price you have to pay is lowered and also because you could do the process at home without needing an expert it reduces the cost dramatically unlike letterpress which needs an expert to produce the product, the quality is in the middle due to sometimes printing can produce streaks over solid colour areas however the cheapness (£80) and the quickness outweighs the negatives.
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