Advertising proposal for midnight passion

Advertising proposal for midnight passion

Proposal: To the head of advertisement co-ordination of the house of fragrance LTD
Advertisement Coordi-Head
House of fragrance LTD
Submitted on: 9th January 2012
The proposal will be presented by Leonie Lynagh

To whom it may concern,

This is a Client advertising proposal for our company Superi first ever, upcoming one of kind fragrance called midnight passion. This proposal will be presented to all our existing and prospective clients proposing an advertisement plan for marketing regulation of our first ever fragrance. Furthermore we would like to advertise midnight passion in fashion/beauty magazines and bill boards, TVs and promotional events to try and get to our target audience as much as possible and to hopefully it will contribute to a high rise in sales and to introduce midnight passion into the market and make it a well know product. Furthermore, the advertising budget for my campaign to advertise midnight passion which is a one of a kind sensational women’s perfume is £100,000.
Our previous skin care products have been a massive success with woman all over the world and have also helped women achieve smooth skin and make them smell delicious due to are extensive range of different flavours e.g. strawberries, mango etc. All of these flavours and products have helped us develop the new fragrance which has been approved by the International Dermatology Standard, UK.
This new fragrance has evolved from our extensive research on testing different scents and market research which involved women between 18-30 years of age. Our primary research involved a focus group of women within our target audience asking for their ideas on the perfect scent and design. Recently, this product was approved by the International Dermatology Standard, UK.
The print advert we have in mind, is a seductive dark midnight setting to complement the theme of our perfume which has images of stars, moons and roses designed on the bottle.



Overview of the advertisement plan
•We have planned to promote this new range of product through world renowned beauty/fashion magazines and newspapers.

•We plan to hold promotional events at various places a few days before the release of our new range of products in order to promote the product amongst a large number of people, so people will become familiar with this product.

•Advertisement process can be regulated through various television channels so that the perfume can reach peoples’ televisions all over the world with the intention of making it a global success.