Analysis of target audience feedback from my questionnaire
on my perfume advert
The questions that were asked in my questionnaire and my
analysis of the feedback from them:
Do you like how my perfume advert is set out?
The majority said they liked how my advert was set out they
particularly liked how the product name was horizontal on my advert. They said
it was unique and really made the product name stand out. Furthermore, they
also liked how I had roses as my border. This really made my
advert stand out and gave the consumer an automatic idea on what my perfume
scent was (roses). However, some people’s feedback was that they would like the
whole of the border to be roses not just four images of roses one in each
corner. They feel it would really make my perfume and advert stand out so I will
take this onboard if I improve my advert in the future.
Do you like the colour scheme of the advert?
The feedback I received for this was that a large amount of
my target audience really liked the colour choices. They liked how the colour
scheme used unconventional colours (dark colours usually bright colours) but
they thought it really worked with the black background, purple Bottle, red and
white roses. They all thought, it fitted with my theme for my perfume, which
was nigh time because these colours are associated with night-time. The only
thing some people would like to add was maybe the purple of the bottle could be
intertwined with the background, because the only time in the advert where they
see purple is the bottle so maybe add more purple next time to link the advert
more with the bottle.
What is your favourite feature of my perfume advert and why?
Feedback: The majority of people said, that they liked the moon
in the background because they thought it was unique and really different; and
also that it really made the perfume stand out and grab their attention.
Lastly, they also they liked how the product was in the centre of the advert
and quite big they thought it was the best way to really show of the perfume
and really make an impact.
Do you like the text and colour used for the
brand name and product name in my advert?
Nearly, everyone liked the font of my advert because they liked how sophisticated it was and also they
thought it was quite gothic the style which links with my perfume because Gothic
things are usually associated with nighttime. Additionally, the majority liked
the white as my text colour they thought it complimented the black background
however some people suggested that some could be one and some could be purple
to intertwine the colour of the perfume bottle more with the advert.
Do you like the images in the advert?
A large majority, liked the variety of images in my advert
and how they all where linked in some way to the perfume e.g. the moon was
linked to night-time and the roses was linked to the scent. Furthermore, they
liked how my images really made my perfume stand out and how they thought images
really made my advert look professional and eye catching and without them the
bottle by itself would be a bit boring.
Would this advert make you want to buy the perfume? And why?
Feedback
The majority of my target audience said my advert would make
them want to buy the perfume the comments on why is that they liked the colour
contrast between the purple bottle the red roses and the black background they
liked how the colours all represented night time which is the main theme of my
perfume. Additionally, they liked how the text was horizontal and either side
of the perfume bottle they thought it really exenterated the perfume and make
it really grab their attention also the moon behind the perfume really made it
stand out and really look appealing making them want to buy it.
So overall, my final advert received mainly positive
feedback showing my advert was successful and the constructive criticism I can
use to improve my advert to make it even better if I decide to improve it in
the future.
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