Model release and copyright

If an an agency,company or brand wants to use an image that allready exist for their advert,magazine etc they will need to payy the person who took the picture a fee called copyright. Model releases are crucial throught the whole world,especially when a phtograph or image of a reognisable person e.g. celebrity, of any age, is used in advertising. Even if the face of the erson is not vsble but the person is capable of being identified because of things like markings or if a celebrity has a special tatoo everyone knows. A silhouette of a person if it can be identified from its location People in crowd shits, if that person iss considered to be the focus of the shot e.g. the person advertising something e.g. fizzy drink etc. The product being advertised is immaterial.Whether its makeup,perfume,banking,health care or product ackaging, a release is required from the person who will obviosuly appear to endorse the product. Models under the age of 16 will require a prent or legal guardian's signature.(and need to fill out a model release form). If say a family go and have a photshoot e.g. at hannah cousens they are shown the pictures on the computer with the companys water mark on the image which hinders the quality of the image and to get rid of the water mark the customer will need to pay them to take it off.

Midnight advert

Primary and secondary research definition

Primary research: collecting data by talking directly to people about their opinions or about what they know.(brand new) Secondary research= collecting data by reading what other people have written or published becauee they are experts in their field.

How my advert fits all the CAP codes used by the ASA

My advert, fits all the CAPcodes used by the ASA because my advert does not mislead the consumer in anyway the roses are an indication of the scent of my perfume which will be rosesand not another completely different smell. Additionally, the picture of the 

perfume bottle on the advert has not been changed in any way to mislead the buyer it will look exactly how it looks on the advert when they purchase it e.g. it wont be different colour or shape. Additionally, the price is on the advert in a reasonable size text which will not mislead the reader and also the + vat is their so the consumer knows their will be additional charges on top of the £34, so they no in advance that their will be extra charges and also this shows how my advert doesn’t mislead people with hiding that there are hidden charges.

Evaluation from feedback from my questionaire on my perfume advert

Analysis of target audience feedback from my questionnaire on my perfume advert

The questions that were asked in my questionnaire and my analysis of the feedback from them:

Do you like how my perfume advert is set out?

The majority said they liked how my advert was set out they particularly liked how the product name was horizontal on my advert. They said it was unique and really made the product name stand out. Furthermore, they also liked how I had roses as my border. This   really made my advert stand out and gave the consumer an automatic idea on what my perfume scent was (roses). However, some people’s feedback was that they would like the whole of the border to be roses not just four images of roses one in each corner. They feel it would really make my perfume and advert stand out so I will take this onboard if I improve my advert in the future.

Do you like the colour scheme of the advert?

The feedback I received for this was that a large amount of my target audience really liked the colour choices. They liked how the colour scheme used unconventional colours (dark colours usually bright colours) but they thought it really worked with the black background, purple Bottle, red and white roses. They all thought, it fitted with my theme for my perfume, which was nigh time because these colours are associated with night-time. The only thing some people would like to add was maybe the purple of the bottle could be intertwined with the background, because the only time in the advert where they see purple is the bottle so maybe add more purple next time to link the advert more with the bottle.

What is your favourite feature of my perfume advert and why?

Feedback: The majority of people said, that they liked the moon in the background because they thought it was unique and really different; and also that it really made the perfume stand out and grab their attention. Lastly, they also they liked how the product was in the centre of the advert and quite big they thought it was the best way to really show of the perfume and really make an impact.

Do you like the text and colour   used for the brand name and product name in my advert?

Nearly, everyone liked the font of my   advert because they liked how sophisticated it was and also they thought it was quite gothic the style which links with my perfume because Gothic things are usually associated with nighttime. Additionally, the majority liked the white as my text colour they thought it complimented the black background however some people suggested that some could be one and some could be purple to intertwine the colour of the perfume bottle more with the advert.

Do you like the images in the advert?

A large majority, liked the variety of images in my advert and how they all where linked in some way to the perfume e.g. the moon was linked to night-time and the roses was linked to the scent. Furthermore, they liked how my images really made my perfume stand out and how they thought images really made my advert look professional and eye catching and without them the bottle by itself would be a bit boring.

Would this advert make you want to buy the perfume? And why?

Feedback

The majority of my target audience said my advert would make them want to buy the perfume the comments on why is that they liked the colour contrast between the purple bottle the red roses and the black background they liked how the colours all represented night time which is the main theme of my perfume. Additionally, they liked how the text was horizontal and either side of the perfume bottle they thought it really exenterated the perfume and make it really grab their attention also the moon behind the perfume really made it stand out and really look appealing making them want to buy it.

So overall, my final advert received mainly positive feedback showing my advert was successful and the constructive criticism I can use to improve my advert to make it even better if I decide to improve it in the future.

What techical skills I have gained

The technical skills I have gained is how to use the magic wand tool on Photoshop as before I did not know how to use it so now I have this technical skill which I can use it further projects in the future. Also, I learnt that if you hold down the type tool it comes up with different angles you can have your text I used the horizontal type tall for my product name which was much easier than having to rotate the text it saved a lot of time and I will be using this tool again in the future. Lastly, I have learnt how to upload an image form my camera to Photoshop which I didn’t know how to do before so in further projects if I need to upload an image form my camera to Photoshop I will know what to do.