Audience feedback on tasks 6-9 from my questionnaire given to my target audience + what I have learned from it

Audience feedback on tasks 6-9 from my questionnaire given to my target audience + what I have learned from it Feedback on task 6 from my questionnaire For task six, I created three possible block designs for my perfume advert when I created my questionnaire I took a screen shot of each design and put the justification underneath to show the person answering my questionnaire why I created each block design also I provided a few lines underneath to get their feedback on why they choose that particular block design but not the others two block designs. The majority preferred block design two they said they liked its quirky and original colour scheme they thought the black and red would really compliment my perfume originality and how the image of the rose really set the theme of my perfume and what it was about and also gave a clue on what my perfume would smell like (e.g. of roses). Additionally, they liked the perfume being in the centre of the advert because they feel it will make the perfume really stand out at make a really stick in peoples mind. Lastly, they liked having the product name down the sides they fell it’s a effective way to make my product name stand out and be one of the first thing people will look out also by it being vertical the customer will have to take time to read the name making it stick in their minds than just having it horizontally making it easier to read and not sticking in the customers minds; the reasons, they didn’t choose the other two designs was because they thought my last design was a bit crowdie and that design one didn’t really represent the theme of my perfume as well as design two. However, a small majority did pick design one the main reason was because they liked the idea of the moon so I’m going to use the moon idea by putting it as my backdrop for my perfume on design two. Additionally, some people choose block design three mainly because they liked having my perfume bottle as the border because they thought it really made my perfume stand out. Feedback on task 7 from my questionnaire In the questionnaire I listed the possible brand names and why I choose them; the majority said they preferred the name superi because they liked the uniqueness and how it was in another language and they liked the meaning behind it and thought it would stand out in the perfume market and give my perfume an edge they thought the other names e.g. fragile, purple etc were a bit boring and simple and not really giving an impact. Furthermore, the next part of the questionnaire listed the five possible product names for my perfume and the reasons behind the names; the majority, preferred the name midnight passion because they like the uniqueness of the name and how it symbolises night time and going out and with the mention of romance too which they found complimented each other and the perfume again they thought the other product names e.g. star, unique etc were good but didn’t sum up the perfume as good as midnight passion did . Overall, what I have learnt from the feedback on both the questions is crucial in the success of my perfume advert and I will now use the brand name superi and the product name midnight passion in my advert. Feedback on task 8 from my questionnaire For this task I had to present five possible fonts for my brand name and product name. Firstly, when I showed them the possible font for my brand name the majority liked the impact font because they like the simplicity of the font and how it stands out because they feel the perfume name is the most important thing that should stand out so they feel this isn’t to in your face also they thought the other font were to fancy and to complex just for a brand name. Additionally, the next question listed the five possible fonts to go with my product name the majority preferred the font calibri (body) they liked how its was gothic and night timey like my perfume and they liked the script typed writing making it sophisticated and they also thought the boldness of the font made the product name stand out they did like the other fonts but they said this one stood out from the rest. Overall what I have learned is that my target audience like fonts that stand out and that link to my perfume so I will use the font calibri (body) as my font for my product name. Feedback on task 9 from my questionnaire Overall conclusion Overall, this information from analysing my questionnaire I can use to help me with my final decisions on what choices I should make when constructing my advert on Photoshop because I now no which types of things I need to include to appeal to my target audience.