Unit 2D1 DISTINCTION level Sample client advertising proposal

BTEC Creative Media Production

Unit 2 Communication for Creative Media Production

Distinction grade task:

On the reverse of this page is a genuine advice sheet taken from a website that is intended to show students how to write a client proposal report.

For whatever reason, it is quite poorly written.

You need to re-write any parts of the proposal that you think need revision to make it read clearly in formal English.
You may also alter the layout if you think it could be improved but the overall impression must remain formal.







To the head of advertisement co-ordination
Advertisement Coordi-Head
Lucy Cosmetics Ltd
Proposal submitted on: 9th January 2011
The proposal will be presented by Mac Schaffer

To whom it may concern
This is a Client advertising proposal for the new range of Lucy Herbal Skin Product
This proposal will be presented to all our existing and prospective clients proposing an advertisement plan for marketing regulation of our new range of products.
This newline of “Lucy Herbal Skin Product” has evolved from extensive research on corrective, curative and potential healing properties of various herbs. Oils and extracts are useful for both skin and hair. Recently these products were approved by the international dermatology standard, UK.
They have certified that the product is extensively useful for rejuvenating the skin and hair cells and our products will help in nourishing from inside..

Advertisement Plan:
• We have planned to promote this new range of product through world renowned beauty magazines and newspaper
•We plan to hold promotional events at various places a few days before the release of our new range of products in order to promote the product amongst a large number of people.

•Advertisement process can be regulated through various television channels as well.
Total cost estimated for advertisement budget: $24600 approximately
Advertising will commence from: 26th January 2011
Product released date: 1st February 2011
Last date of proposal acceptance: 18th January 2011

Thank you for your time