Friday, 1 June 2012

How my advert fits all the CAP codes used by the ASA


My advert, fits all the CAPcodes used by the ASA because my advert does not mislead the consumer in anyway the roses are an indication of the scent of my perfume which will be rosesand not another completely different smell. Additionally, the picture of the 
perfume bottle on the advert has not been changed in any way to mislead the buyer it will look exactly how it looks on the advert when they purchase it e.g. it wont be different colour or shape. Additionally, the price is on the advert in a reasonable size text which will not mislead the reader and also the + vat is their so the consumer knows their will be additional charges on top of the £34, so they no in advance that their will be extra charges and also this shows how my advert doesn’t mislead people with hiding that there are hidden charges.

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